Define a meaningful result
Sales, qualified enquiries and supporting actions receive distinct roles. Measurement is checked before campaign decisions, with targets grounded in the business model.
Google Ads
Google Ads strategy and management around specific products, services and business goals. Connecting search intent, campaign structure and destination pages.
Let’s discuss your projectTHE CHALLENGE
In the right search.
With the right destination.
A click costs money without necessarily creating value. Loose targeting, irrelevant searches and incorrect conversion signals can direct budget toward low-value actions.
WHAT IS INCLUDED
A clear scope.
A clear handover.
We agree priorities, budgets and valid conversions. Campaigns, ads and landing pages are organized around each goal. Product-feed quality is reviewed for stores, while optimization follows observed outcomes and documented changes.
- Account and objective review
- Search-intent and negative-keyword research
- Campaign structure and ad creation
- Merchant Center and product feeds
- Conversion and landing-page checks
- Budget management and reporting
FROM PLAN TO PRACTICE
The right decisions.
At every stage.
Connect the ad and destination
Ads and landing pages address the same need. Searches, geography, assets and budget inform suitable campaign formats and structure.
Improve with transparent costs
Spend, conversions and enquiry quality guide decisions. Reports distinguish platform spend from management fees and work on the website.
HOW WE CHECK THE RESULT
Working is the start.
It has to work for you.
Before launch, we check access, billing, advertisements, destinations and the tracking of selected actions. You receive settings and change records, with search relevance reviewed where data is available. Evaluation considers cost, conversion quality and potential value under agreed assumptions. A test event validates measurement but does not prove that advertising caused a sale.
TECHNOLOGY IN CONTEXT
Google AdsGoogle Merchant CenterGA4Google Tag ManagerProduct feeds
FREQUENT QUESTIONS
Answers.
Clear from the start.
What working together involves, and what you need to know before we begin.
Is media spend included?
Platform spend is agreed separately from management fees. Accounts and access receive clear ownership.
Is a return guaranteed?
No. Pricing, competition, demand and offer quality influence performance. We agree objectives, tests and evaluation criteria.
Can you take over our existing account without losing its history?
We first review ownership, access and the current account structure. Where suitable, we work within that account and document changes. Campaigns and goals are not removed indiscriminately; transition decisions preserve useful evidence and continuity while addressing the issues identified.
How are cost and timeline determined?
Scope, the state of your existing platform, dependencies and required checks. Before work begins, a specific proposal records deliverables, prerequisites and approval stages. Software licences, third-party charges and recurring services are separated so you understand what the engagement includes and what affects a later change.
What support will we have after handover?
We hand over the documentation and instructions included in the agreed scope. Responsibilities for daily operation, issue reporting and future requirements are defined. Ongoing support, updates and monitoring have an explicit, separately agreed scope rather than relying on an assumption that someone will take care of them.