IDEAS & EXPERTISE

Ideas with purpose.
Expertise in practice.

Technical decisions with business impact. Websites, eCommerce, performance and visibility through our team’s experience.

63 articles

Marketplaces & channels

Skroutz Eshop integration: catalogue, stock and orders

Plan a Skroutz connection with catalogue feeds, inventory updates, order processing, returns and practical acceptance checks.

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Marketplaces & channels

BestPrice Eshop integration: dependable XML product data

Create a BestPrice product feed with stable IDs, accurate availability, images and delivery costs.

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Marketplaces & channels

SHOPFLIX Eshop integration: offers, quantities and preparation time

Connect a validated catalogue to SHOPFLIX with offer feeds, stock rules and realistic preparation times.

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Marketplaces & channels

Public Marketplace Eshop integration: onboarding and merchant workflows

Plan a Public Partners connection with onboarding checks, catalogue preparation and realistic fulfillment workflows.

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Marketplaces & channels

Amazon Eshop integration: SP-API, offers and order workflows

Plan Amazon SP-API access, listings, inventory and separate seller-fulfilled or FBA operations.

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Marketplaces & channels

eMAG Eshop integration: products, offers and cross-border operations

Plan eMAG catalogue, offer and order synchronization with explicit language, currency and returns rules.

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Marketplaces & channels

Etsy Eshop integration: variations, content and availability

Connect Etsy Open API listings, inventory and orders with appropriate application access and checked product mappings.

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Marketplaces & channels

Galaxus Eshop integration: product data and structured fulfillment

Prepare a Galaxus merchant connection with catalogue data, stock, orders and controlled cross-border workflows.

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Marketplaces & channels

eBay Eshop integration: inventory, offers and fulfillment

Connect eBay with SKU mappings, inventory locations, seller business policies, variations and order tracking.

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Marketplaces & channels

Google Merchant Center integration: accurate, structured product data

Plan product feeds or Merchant API with stable IDs, correct prices and availability, and processed-product checks.

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Marketplaces & channels

Meta Catalog Eshop integration: products for Facebook and Instagram

Prepare a Meta product catalogue with stable IDs, checked images and prices, access ownership and controlled updates.

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ERP & business management

Eshop integration with SoftOne / Soft1 ERP: workflows, prerequisites and testing

Plan an Eshop integration with SoftOne / Soft1 ERP: supported interfaces, practical examples, data mapping, failure handling and acceptance checks.

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ERP & business management

Eshop integration with Entersoft ERP: workflows, prerequisites and testing

Plan an Eshop integration with Entersoft ERP: supported interfaces, practical examples, data mapping, failure handling and acceptance checks.

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ERP & business management

Eshop integration with Epsilon Net PYLON: workflows, prerequisites and testing

Plan an Eshop integration with Epsilon Net PYLON: supported interfaces, practical examples, data mapping, failure handling and acceptance checks.

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ERP & business management

Eshop integration with Epsilon Smart: workflows, prerequisites and testing

Plan an Eshop integration with Epsilon Smart: supported interfaces, practical examples, data mapping, failure handling and acceptance checks.

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ERP & business management

Eshop integration with Galaxy ERP: workflows, prerequisites and testing

Plan an Eshop integration with Galaxy ERP: supported interfaces, practical examples, data mapping, failure handling and acceptance checks.

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ERP & business management

Eshop integration with Atlantis ERP: workflows, prerequisites and testing

Plan an Eshop integration with Atlantis ERP: supported interfaces, practical examples, data mapping, failure handling and acceptance checks.

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ERP & business management

Eshop integration with SAP Business One: workflows, prerequisites and testing

Plan an Eshop integration with SAP Business One: supported interfaces, practical examples, data mapping, failure handling and acceptance checks.

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ERP & business management

Eshop integration with SAP S/4HANA: workflows, prerequisites and testing

Plan an Eshop integration with SAP S/4HANA: supported interfaces, practical examples, data mapping, failure handling and acceptance checks.

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ERP & business management

Eshop integration with Microsoft Dynamics 365 Business Central: workflows, prerequisites and testing

Plan an Eshop integration with Microsoft Dynamics 365 Business Central: supported interfaces, practical examples, data mapping, failure handling and acceptance checks.

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ERP & business management

Eshop integration with Odoo: workflows, prerequisites and testing

Plan an Eshop integration with Odoo: supported interfaces, practical examples, data mapping, failure handling and acceptance checks.

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CRM & customer relationships

Eshop integration with Salesforce CRM: workflows, prerequisites and testing

Plan an Eshop integration with Salesforce CRM: supported interfaces, practical examples, data mapping, failure handling and acceptance checks.

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CRM & customer relationships

Eshop integration with Zoho CRM: workflows, prerequisites and testing

Plan an Eshop integration with Zoho CRM: supported interfaces, practical examples, data mapping, failure handling and acceptance checks.

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Operations & messaging

Eshop integration with myDATA AADE: workflows, prerequisites and testing

Plan an Eshop integration with myDATA AADE: supported interfaces, practical examples, data mapping, failure handling and acceptance checks.

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Operations & messaging

Eshop integration with VIES: workflows, prerequisites and testing

Plan an Eshop integration with VIES: supported interfaces, practical examples, data mapping, failure handling and acceptance checks.

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Operations & messaging

Eshop integration with WMS / Entersoft WMS: workflows, prerequisites and testing

Plan an Eshop integration with WMS / Entersoft WMS: supported interfaces, practical examples, data mapping, failure handling and acceptance checks.

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Couriers & fulfilment

ACS Courier Eshop integration: vouchers, tracking and dispatch controls

Plan an ACS integration with voucher creation, label printing, tracking and safeguards against duplicate shipments.

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Couriers & fulfilment

ELTA Courier Eshop integration: dispatch preparation and tracking

Understand ELTA Courier onboarding, voucher handling and shipment tracking before implementing a store connector.

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Couriers & fulfilment

SPEEDEX Eshop integration: from order to dispatch

Plan a SPEEDEX connection around account access, collection requests, tracking and operational exceptions.

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Couriers & fulfilment

Geniki Taxydromiki Eshop integration: vouchers and shipment finalization

Connect voucher creation, printing, cancellation, finalization and tracking into a complete Geniki shipping workflow.

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Couriers & fulfilment

BOX NOW Eshop integration: lockers, labels and checkout experience

Plan locker selection, order validation, shipment creation and production testing for a BOX NOW store connection.

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Couriers & fulfilment

DHL Express Eshop integration for international shipping

Plan DHL Express service selection, parcel data, labels, collection and tracking for international eCommerce.

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Payments & checkout

Viva.com Eshop integration: checkout and dependable order updates

Connect Viva.com to WooCommerce or another platform with payment verification, refunds and order reconciliation.

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Payments & checkout

Stripe Eshop integration: Checkout, webhooks and controlled fulfillment

Connect Stripe Checkout with orders, pending payments, webhooks and safe fulfillment handling.

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Payments & checkout

EveryPay Eshop integration: Payform, plugins and payment verification

Plan an EveryPay store connection with solution selection, sandbox access, transaction notifications and order checks.

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Payments & checkout

Nexi XPay Eshop integration: selecting a flow and checking transactions

Plan Nexi XPay for a Greek Eshop around merchant capability, integration route and reliable payment-state handling.

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Payments & checkout

IRIS Commerce Eshop integration: payments and order-state updates

Plan IRIS Commerce through a supporting payment provider with verified outcomes and correct Eshop order states.

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Operations & messaging

Brevo Eshop integration: email, SMS and data-driven automation

Connect contacts, events and orders to Brevo with separate transactional and marketing workflows.

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Operations & messaging

WooCommerce and Klaviyo integration: events, email and accurate synchronization

Map checkout, products and orders to Klaviyo for controlled email automation and customer segmentation.

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Operations & messaging

Viber Business Messages Eshop integration: notifications and controlled workflows

Connect order events to Viber Business Messages with provider onboarding and communication preference management.

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AI for eCommerce

AI product descriptions for eCommerce: automation with review

Generate product descriptions and SEO metadata from verified attributes, with factual checks, approvals and controlled publishing.

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AI for eCommerce

AI catalogue translation: consistent multilingual eCommerce

Translate descriptions, attributes and categories using a shared glossary, protected identifiers and editorial review.

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AI for eCommerce

Smarter store search: Greeklish, synonyms and live availability

Product search with Greeklish handling, typo tolerance and synonyms, combined with fresh catalogue data and meaningful filters.

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Products & suppliers

Supplier product imports into eCommerce through XML, CSV and APIs

Import products, images, prices and availability with stable SKU mappings, explicit update rules and visible error handling.

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Products & suppliers

Store XML feeds: accurate product data for every sales channel

Channel-specific feeds with appropriate categories, variants, prices, availability and diagnostic checks.

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Hosting & reliability

Managed WooCommerce hosting for demanding connected stores

Hosting designed around checkout, queues, ERP imports, caching, monitoring and a tested recovery plan.

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AI for eCommerce

AI content for eCommerce: useful articles, SEO and direct answers

Create buying guides, articles and SEO metadata with AI, genuine customer questions, verified sources and editorial approval.

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Products & suppliers

Store inventory synchronization: warehouses, reservations and suppliers

Connect physical inventory, reservations and supplier availability using explicit selling rules and delivery expectations.

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Products & suppliers

Connected store products: families, compatibility and recommendations

Organize variants, product families and related items into useful recommendations with compatibility and availability checks.

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Products & suppliers

eCommerce data cleanup: attributes, images and product content

Normalize catalogue data from multiple sources using consistent fields, safe formatting and reviewable changes.

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Marketplaces & channels

TikTok Catalog integration: product data and catalogue updates

Connect Eshop product data to TikTok Catalog with consistent identifiers, images, prices, availability and monitored updates.

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WORDPRESS ENGINEERING

WordPress database optimization: from slow queries to safe changes

A measured workflow for diagnosing WordPress database load, reducing autoload overhead and improving queries without risking business data.

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WORDPRESS ENGINEERING

WordPress backend optimization: queries, PHP and external dependencies

Find and reduce backend work with request profiling, better query design, controlled API latency and measured PHP capacity.

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INFRASTRUCTURE

WordPress under high traffic: prevent and diagnose downtime

Prepare WordPress for traffic spikes with realistic load tests, safe cache rules, origin monitoring and an actionable incident plan.

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INFRASTRUCTURE

Hosting architecture: design for performance and recovery

Choose hosting around application behavior, cache responsibilities, deployment safety, observability and a restore plan that has actually been tested.

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Performance

Why your website loads slowly: a practical diagnosis

Separate network, frontend and backend delays, measure real user journeys and choose improvements that address the cause of a slow website.

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Performance

WordPress caching: layers, exclusions and a safe rollout

Understand the different WordPress cache layers, protect personalised journeys and plan invalidation, cold-cache testing and monitoring.

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Performance

Performance by design: build Core Web Vitals into the website

Plan LCP, INP and CLS from design through release, connect frontend and backend work and use field monitoring to keep performance measurable.

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Web Development

Your website is software: plan for its whole lifecycle

Treat the website as an evolving business system with clear architecture, staging, tested recovery, ownership and a practical plan for growth.

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SEO

Technical SEO for WordPress: a practical strategy that supports growth

A practical WordPress technical SEO guide covering indexing, canonical URLs, performance, site structure and a measurable implementation plan.

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GEO

GEO and AI search: how to make your expertise easier to discover

Build a grounded GEO strategy with clear expertise, dependable pages, accurate business information and honest measurement of AI citations.

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AEO

AEO: build useful answers around the decisions your customers make

A practical AEO guide for matching customer intent, writing clear answers, maintaining evidence and connecting educational content with useful actions.

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SEO / STRUCTURED DATA

JSON-LD and structured data: a practical guide to accurate search information

Updated guide to JSON-LD, accurate Schema.org entities, supported search features, WordPress integration and practical validation without ranking promises.

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Ideas that endured.

Older articles at their original addresses, with reference to their publication period.